Sol Música in the mobile portal of the Olympic Games

Description:

Promotion of the most up-to-the-minute Latin music station.

Solution:

Rotating ad on homepage and sections of RTVE and the sponsorship of sports videos. 

Advantages:

Branding and positioning campaign in the mobile channel thanks to a portal of reference in Spain. 

Result:

Through the sponsorship of 200,000 alerts a total download of 46,592 videos was obtained in a period of two weeks. With respect to the number of impressions served through banners, there were a total of 230,796.