San Miguel sponsored Olympic Games videos and alerts

Description:

Mobile advertising of the San Miguel beer brand directed at the Olympic Games target audience.

Solution:

Sponsorship of sports videos and alerts with the highlights of the day in wap-push format. 

Advantages:

Branding and positioning campaign in the mobile channel thanks to a portal of reference in Spain.

Result:

Through the sponsorship of 34,999 alerts, a total of 30,000 videos were downloaded in a period of 15 days.