Broadcasting of the promotional trailer of Taken

Description:

Promotion of the film Taken, which was due to be screened in cinemas just after the Olympic Games.

Solution:

Sponsorship of RTVE videos in the Olympic Games. 

Advantages:

Branding and positioning campaign in the mobile channel thanks to a portal of reference in Spain.

Result:

The trailer was viewed 60,000 times in just 2 weeks.