Kellog’s: Special K Personal Trainer

World leader in food products

Objective-Challenge

In general, people who go on a diet do so at their own will, however, they do not always achieve their goal. The objective is to remind, advise, share results and motivate people during Kellogg’s 3-week Special K Challenge.

Solution- Proposal

A personal robot was designed. This is a mobile application which users can download free, and serves as a manager for the “3-week challenge”, including an alarm to remind users about necessary meals, advise and tips, recipes, BMI calculator and many other functions which help users to follow the diet using their mobile phones.

Results

Launch June 09