Pernod Ricard: Chivas Reagal

Premium Scotch Whisky brand.

Objective-Challenge

To create brand impact in non-conventional media, with multimedia content capabilities in order to reinforce the media mix of the “Live with Chivalry” promotion.

Solution- Proposal

We distributed banners through the Globovision.com mobile web, a leading news channel in Venezuela. In addition, a mini-site was created for downloading the commercial video for mobile. Thanks to this solution, CHIVAS may distribute this ad, as the regulations governing the other media channels do not allow this type of promotion.

Results

More than 5000 daily impacts were generated. In addition, more than 500 videos with the promotions have been downloaded.