TGI Fridays: Combos Hits

Fast food restaurant chain

Objective-Challenge

To reinforce the promotion of the new Combos Hits with a mobile media mix segmented according to a specific target audience. The objective was to offer people who eat in fast food establishments a low-cost option in the Friday’s restaurants.

Solution- Proposal

Banners were used on the mobile portal of Globovisión and Meridiano TV, and appeared only during lunch time. In addition, a mini-site was created with the menu of the promotion.

Simultaneously, SMS were sent with the promotion to the specific target market of 18-40 year olds in order to reinforce the promotion through another mobile channel.

Results

More than 70,000 impressions were generated in just 2 weeks. Additionally, more than 700 people downloaded the menu of the promotion.