Advergaming by Cola Cao

Description:

Advergaming initiative for Cola Cao via a free download from a banner in the Beijing 2008 Olympic Games portal.

Solution:

Rotating banner campaign in the Olympic Games portal. The preferential scheduling was established according to the target group, children between the ages of 8 and 12 years old. 

Advantage:

Branding and positioning initiative in mobiles, thanks to a leading portal in Spain.

Result:

Traffic of 235,302 downloads of games in two weeks.