LBS / LBA

Geo-location: the future 

Location tracking based on mobile technology covers a wide variety of systems that provide a client or supplier with information based on a geographical location.

This information may be used in mobile advertising on several ways, such as:

• Interactive POS-POI
• Profiling zones
• Push Alerts

The integrated GPS system in mobile devices is increasingly becoming a standard feature and mobile phones can now be used with the added value of mobile geo-location..

For example, phones may be used to access local tourist information such as a search for a reference or place of interest or for promotional offers in any establishment, bar or restaurant.

To find out more about LBS (Location Based Services) and LBA (Location Based Advertising) contact Adsmedia.