Mobile Marketing

Always at your fingertips

The mobile phone screen is rapidly becoming the main channel of information for people of all ages and walks of life.

 

Mobile devices are perfect digital channels and their easy handling means that they can be taken anywhere and their consumption is almost inexhaustible.

Mobile marketing represents a leap forward in terms of maximising the efficiency of results.

It enables consistent marketing campaigns to be developed through informative or promotional SMS or MMS, directed at previously processed databases that have been appropriately systemised.

Marketing campaigns are developed in which the public participate in promotions, contests or prize draws that have been previously advertised in other media such as radio, press or TV, whereby participants send one or several SMS or MMS or make telephone calls.

The use of mobile devices as an advertising vehicle through the insertion of ads or sponsorships in the content that is distributed to this channel.

The main tools for carrying out mobile marketing actions are as follows:

• SMS and MMS campaigns
• Management campaigns
• Mobile CRM
• Proximity Marketing (Bluetooth y Wi-Fi)
• LBS / LBA
• Permission marketing (opt-in database)
• 2D Codes