Mobile Marketing
Always at your fingertips
The mobile phone screen is rapidly becoming the main channel of information for people of all ages and walks of life.
Mobile
devices are perfect digital channels and their easy handling means that
they can be taken anywhere and their consumption is almost
inexhaustible.
Mobile marketing represents a leap forward in terms of maximizing the efficiency of results.
It
enables consistent marketing campaigns to be developed through
informative or promotional SMS or MMS, directed at previously processed
databases that have been appropriately systemised.
Marketing
campaigns are developed in which the public participate in promotions,
contests or prize draws that have been previously advertised in other
media such as radio, press or TV, whereby participants send one or
several SMS or MMS or make telephone calls.
The use of mobile
devices as an advertising vehicle through the insertion of ads or
sponsorships in the content that is distributed to this channel.
The main tools for carrying out mobile marketing actions are as follows:
- SMS and MMS campaigns
- Management campaigns
- Mobile CRM
- Proximity Marketing (Bluetooth y Wi-Fi)
- LBS / LBA
- Permission marketing (opt-in database)
- 2D Codes