
At the end of the 1990s, companies realised the capacity of reaching their users directly through the Internet and responded by creating their own online initiatives.
Taking into account the current number of users who can access information via their mobile terminals is double that of static Internet users, a presence in the mobile channels is compulsory.
Similar to websites, WAP Sites are a vehicle for distributing advertising and marketing-related creative campaigns and the revenue generated from these campaigns contributes to their maintenance.
Adsmedia designs, creates and manages WAP Sites and redirects traffic to these portals through parallel actions: web, SMS, Pull, banners, etc.