Adsmedia Products

Mobile advertising, Mobile Marketing and Mobile Development: the best tools for success.

Adsmedia offers a wide range of products that cover the mobile phone value chain, providing support to publishers, advertisers and mobile operators according to their individual needs.

• We connect advertisers, users and mobile operators.
• We design mobile advertising campaigns.
• We capture, create and manage user databases.
• We manage the advertising inventory, WAP, messaging, call tones…
• We deliver and execute advertising campaigns.
• We carry out reporting and monitor mobile actions.
• We design marketing plans for the mobile channel.
• We develop virtual store portfolios and capitalise on their content.
• We revamp mobile portals and applications.
• We develop mobile applications for all types of terminal and content.
  
  

Within an environment which maximises targeting through geo-location and customer behavior, the mobile phone is the perfect platform in which other segmentation criteria can be added. In order to achieve this, Adsmedia has one of the largest inventories of WAP Sites in Europe, Latin America and the Middle East, which satisfies the needs of any advertiser. They depend on their own technology (SilverMob AdServer), and a content manager that is easily integrated into others (CMS), providing the tools required so that any user can adapt to the new technological era in which we live. The future is already here.

Adsmedia offers a wide range of products and advertising formats appropriate for different types of campaign and mobile terminals.

The objectives of the advertiser (brand recognition, customer acquisition, promotion and sale, data gathering, customer loyalty and return) determine the most appropriate format for the mobile channel and how it should fit in with the other channels in the campaign (TV, Press, Radio, Internet,..).

Promotions, contests, alerts (the customer receives an SMS with information about new products), communities (in which the user participates in a continuous dialogue with the brand through mobile devices) are basic services that Adsmedia offers based on M-Push systems (delivery of advertising messages (SMS, MMS) or sponsored information) or M-Pull systems (beginning with communication in traditional advertising channels with a response from the customer via SMS or MMS which subsequently receives an on-line or off-line response from the advertiser, increasing the effectiveness of the off-line campaign).

A factor which undoubtedly adds value to our products is our knowledge and continuous effort to update with respect to the mobile phone industry, enabling us to operate as mobile consultants. Whatever action that our customers wish to carry out, we have the information, the knowledge and the technology to provide the best solution according to their objectives. Our products adapt perfectly to any possible customer requirements, with the added value of advising them on how best to reach their target profiles.

Another source of added value lies in our Integrated Mobile Advertising Services, mainly directed at publishers or mobile phone operators. This type of advertising is innovative and clearly differentiated from traditional advertising due to the participation of mobile operators, user interest or characteristics such as complete traceability of campaigns and nonintrusive products.

• Advertising through WAP/Portals and Content. The different advertising formats (static banner, moving banner, WAP push, video) are incorporated into the content or WAP portals. With positive results and a growing number of users of these services
• Ad-Tone. An audio ad linked to the campaign is incorporated into incoming call tones and on-hold tones.
• Ad-message. When the advertising (video, image, audio, text) is incorporated into the “body” of the SMS or MMS which the user sends to a third party. Consequently, it is not an advertising SMS, MMS rather, the advertising is inseparable from the message itself.
  
  

These services, when included by the operators, are always accepted by the users, as they may receive discounts on their mobile services (downloads, SMS vouchers, etc.).
We offer a complete range of products that respond to the continual growth of the market and reflect the versatility of Adsmedia in adapting to the needs of each customer.