Efe launches a new platform to distribute news and advertising

Agencia Efe, fourth news agency in the world and first in Spanish, announced the launch of a new platform that will distribute news and advertising for mobile phones, addressed to the Latin American market.

This new development for news Wap portals was presented to potential customers during the 66 General Assembly of the Inter American Press Association (IAPA) held in the Mexican city of Merida.

The new line of business, addressed the media, businesses and institutions, has been created through an agreement with the Spanish company adsmedia leader in mobile advertising and marketing solutions.

The technological platform, which Efe will distribute in Latin America, allows the creation and development of wap portals with content revenue generation through marketing of advertising space on mobile internet.

The tool will make it possible to customers to compose design templates and navigation trees, with own and Efe's information products in any format, whether text, picture or video.

Thus, customers can generate new products "on line" that will allow those who contract this service to gain advertising revenue.

It will be launched as a solution that will provide content and advertising on the same platform oriented to mobile market and will give to local advertisers the opportunity to invest in the affiliate network.

Agencia Efe distributes annually three million news in all news media and has a network of more than 3,000 professionals from more than 180 cities and 120 countries.

Efe's information, reaching more than 2,000 media in the world, offers the latin vision of the world in Spanish, Portuguese, English, Arabic, Catalan and Galician.

Adsmedia, a leading provider for media groups, media agencies, advertisers, brands and mobile operators, has a strong presence in Europe, Latin America and the Middle East which is focused on providing global mobile advertising solutions.