Adserver

The central component of the architecture is the Adserver which implements the business rules defined for executing the campaign, as well as all the functions required for obtaining, adapting and composing the advertising content or services offered.

Adserver combines the management capacities of advertising spaces according to the campaigns defined, and is capable of applying a targeting strategy based on different parameters, including user data which enables it to obtain the maximum return from the campaigns. Furthermore, the integrated functions for recognising the terminal type ensure the delivery of the best possible format to each user.