Technology platform

Adsmedia’s technology platform is made up of different components that are integrated in order to offer valuable services for managing the advertising business, ranging from the planning of advertising space inventory, or campaign management and media plans to invoicing and results analysis.

Inventory and Provision Management

Complete management of advertising spaces in accordance with the different channels available and the catalogue of products offered. Advertising space inventory management enables provisions to be managed so that the salesforce can adapt the supply to the existing availability.

 

Campaign management and media plan

Design of the campaigns, defining available formats and their target audiences in order maximize returns from the information provided by the channel and the subscriber data.
The design of the campaign is complemented with the definition, negotiation and sale of the media plan which enables the reservation of spaces and the duration and intensity of the campaign.

Campaign inplementation and follow-up

The platform provides a reliable and flexible environment in order to execute campaigns with a guarantee of delivery and distribution through multiple channels and campaign types. (SMS-MMS, WAP Banners, SMS Pull, Interstitial ads in applications, etc.).
Furthermore, integrated reporting functions provide an account of the evolution of the campaigns and their performance, which may be consulted at any time.

Generation of Reports, Billing and Payments

The platform generates both summarised and detailed final reports for customers in order to inform them of the results and impact of their campaigns.
The data registered are used to send invoices to customers, advertisers or agencies in accordance with the regulations and rates established.

Furthermore, the billing function also calculates payments due with respect to costs incurred per campaign in relation to third parties: (for example operators, content providers or portals that provide user services).

Data analysis and research

The open architecture of ADSMODE-ICMP facilitates linking with advanced business intelligence systems in order to analyse available data in multiple dimensions: targeting, campaigns, channels, timing, terminal type, etc.

The use of data mining tools enables predictive analyses to be carried out according to multiple perspectives and criteria, while opening up the possibility of researching new business opportunities for our customers through the identification of behavioural patterns.