Business model

Our greatest asset: today’s mobile phone

Adsmedia offers publishers, media channels, advertising agencies and mobile operators different business models adapted to their individual needs and levels of maturity in terms of mobile advertising:

Licenses:

The different mobile operators and large corporations obtain Adsets technology licenses (ADserver, CMS, MA platform) in order to manage their campaigns directly. Adsmedia provides a 24/7 support service including maintenance, training and campaign management and also fully integrates the campaigns into the systems of its customers.

 ASP Model (Application Service Provider):

This model offers a service managed by Adsets on a technological and commercial level, but is directed towards the customer: mobile operator, communication groups or advertising agencies. The technology integration is adapted to the CRM, Billing and Voice/Data Mobile Network systems, according to the needs of the customer. The customer pays a set-up fee and a monthly fee.

Revenue Share:

In this model, neither mobile operators nor media groups make any investment or incur any costs (no capex – no opex), enabling the development of profitable MA and MMKT models.
Adsmedia develops or adapts the portals and mobile contents and manages the technology and advertising campaigns. The customer receives a percentage of the advertising income generated by the MA and MMKT model with or without a set-up fee. Revenue Share starts you in Mobile Advertising without the risk of investment.

Mobile devices have progressed enormously since the early days of voice and data services. These services have now entered a new era in which it is possible to connect to computers, easily transfer data and access the Internet, connecting to services which until now were unimaginable.

Mobile Advertising should be coordinated with other traditional advertising channels for it to become a useful and common tool.

The objectives of mobile phone advertising are: to increase brand recognition, to generate an opt-in customer database, to generate visits and traffic to physical or online points of sale, to increase loyalty and earnings.

Advertising combines the wide reach of television with the precision of the direct and traceable marketing of the Internet.